Head of Marketing

📍 Location: London, UK

👨‍💻 Remote: No

💼 Employment: Full-time

About The Role

The Job to Be Done

Driving Customer Acquisition:
Scale and lead a high-performing, data-driven growth marketing team.
Design customer-centric end-to-end funnel, from creative to purchase.
Launch, test, and scale campaigns across multiple marketing channels, including offline.
Optimize conversion rate throughout the funnel to reduce drop-offs.
Develop growth loops to improve user acquisition and LTV.
Performance & Data Analytics
- Own marketing KPIs through the whole funnel.
- Manage and allocate the marketing budget for maximum impact.
- Analyze performance data to drive decision-making and optimize LTV & CAC.
Strengthen brand engagement:
- Help build a brand that lasts longer than we do & is fit to scale internationally.
- Refine MyEdSpace’s brand positioning, messaging, and value proposition.
Enhancing Lifecycle Marketing:
- Create strategies for post-payment flows to enhance LTV.
Collaborating Across Teams:
- Work directly with our co-founder and wider leadership team to align marketing efforts with business objectives.
- Foster cross-functional communication to support scaling efforts.

The Profile We’re Looking For

A Proven Track Record
7+ years of marketing leadership experience.
Proven and demonstrable track record in driving customer acquisition.
Experience in managing and scaling teams.
Strong expertise in performance marketing, SEO, email automation, offline advertising.
Ideal to have experience in B2C subscription businesses & EdTech.
Ideal to have multi-country marketing experience.
Experience with both direct sales and lead gen campaigns.
A Paid Media Expert:
- Proven success in designing, testing and scaling paid media campaigns across all platforms.
- Proficiency in funnel development with a focus on delivering real ROAS.
- Customer centric focus with the ability to form effective customer segmentation.
- Experience with a full suite of marketing tools, CRM systems, analytics tools, automation tools, multi-channel platforms.
Data-Driven and Analytical:
- Skilled at using data to inform decisions, analyze performance, and identify growth opportunities.
- Ability and experience in continuously tracking and improving conversion rates at each funnel stage.
- Experienced in building attribution models and optimizing marketing spend.
Experienced in Lifecycle Marketing:
- Strong understanding of SEO, email campaigns, and customer retention strategies.
- Proficient in creating strategies that move customers through the entire funnel, from acquisition to retention.

What You’ll Love About Working with Us

Impactful Work:
Directly influence the future of education and the lives of thousands of students.
Rapid growth:
We are scaling quickly and want someone who is excited about growing with the company and trying to keep up.
Autonomy and Ownership:
Shape and execute your vision for growth in a supportive and collaborative environment, working directly with leadership.
Top-tier Compensation:
Competitive salary and an equity package that rewards your contributions.
World-Class Team:
Collaborate with passionate, high-achieving colleagues who share your dedication to making a difference.

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